Cookies • Analytics • Live Chat • Your Choices
Cookie Policy
This Cookie Policy explains how Rugby Inflatables uses cookies
and similar technologies when you visit our website, browse our
products, use our online booking system or contact us through
live chat.
It also explains the analytics and third-party services we use
and the choices available to you.
Last reviewed: 03 October 2026
Review basis: On material change
01What Are Cookies?
Cookies are small files or pieces of information that a website
or online service may store on your computer, smartphone, tablet
or other device.
Cookies can help websites work correctly, remember preferences,
maintain booking or checkout processes and provide information
about how a website is used.
Similar technologies can include local storage, session storage,
scripts, tags and other methods of storing or accessing
information on a device.
02Services Used on Our Website
Rugby Inflatables currently uses the following services which
may use cookies or similar website technologies:
Booking Online Ltd / BCN
Provides our website and online booking functionality.
Essential website / booking
Google Analytics
Helps us understand website traffic, visitor journeys
and how our website is being used.
Optional analytics
Microsoft Clarity
Provides behavioural analytics including heatmaps,
clicks, scrolling and session recordings.
Optional analytics
JivoChat
Provides the live-chat service displayed on our website
and helps us communicate with website visitors.
Functional / live chat
03Cookie Categories
Essential Cookies
Essential cookies and similar technologies are required for
functions that you request, such as operating the website,
maintaining security and supporting the online booking process.
These technologies cannot normally be switched off through
our optional cookie controls because the relevant service may
not work correctly without them.
Analytics Cookies
Analytics cookies help us understand how visitors use our website
and identify areas that may need improvement.
Rugby Inflatables treats Google Analytics and Microsoft Clarity
as optional analytics services.
Functional & Live Chat Cookies
Functional technologies support optional services such as
website live chat.
JivoChat may use cookies or browser storage to maintain the
chat service, remember previous chat activity and support
statistical or service-improvement functions.
04Website & Booking System
Our website and online booking system are supplied by
Booking Online Ltd / Bouncy Castle Network (BCN).
The platform may use session, security or other necessary
technologies to operate functions such as:
- Online booking and availability checking.
- Maintaining information during the booking process.
- Website and booking-system security.
- Remembering information needed to provide a requested service.
Technical cookie names and durations may change as the website
provider updates its systems, so this policy describes their
purposes rather than relying only on individual technical names.
05Google Analytics
Rugby Inflatables uses Google Analytics 4 to understand how
visitors use our website.
This can provide information such as pages viewed, sessions,
referral information, device type and general website journeys.
| Cookie |
Provider |
Purpose |
Typical duration |
| _ga |
Google Analytics |
Used to distinguish users for analytics purposes.
|
Up to 2 years, subject to browser limits
|
| _ga_<container-id> |
Google Analytics |
Used to maintain and persist session information.
|
Up to 2 years, subject to browser limits
|
Consent:
Rugby Inflatables treats Google Analytics as an optional
analytics service. Analytics cookies should only be enabled
after the appropriate analytics choice has been made.
06Microsoft Clarity
Rugby Inflatables uses Microsoft Clarity to understand how
visitors interact with our website and to help us identify
usability or technical issues.
Clarity can provide behavioural information including:
- Clicks and taps.
- Scrolling behaviour.
- Heatmaps.
- Page journeys.
- Session recordings.
- Browser and device information.
Sensitive content is subject to Microsoft's masking and privacy
controls, but Clarity still involves behavioural monitoring and
is therefore treated by Rugby Inflatables as an optional
analytics service.
| Cookie |
Provider |
Purpose |
| _clck |
Microsoft Clarity |
Persists a Clarity user identifier and preferences
for the website.
|
| _clsk |
Microsoft Clarity |
Connects multiple page views into a single
Clarity session.
|
| CLID |
Microsoft |
Identifies when Clarity first saw a browser
on a site using Clarity.
|
| ANONCHK |
Microsoft |
Supports handling of Microsoft's browser
identifiers.
|
| MR |
Microsoft |
Indicates whether Microsoft's MUID identifier
should be refreshed.
|
| MUID |
Microsoft |
Identifies unique browsers visiting Microsoft
services for analytics and operational purposes.
|
| SM |
Microsoft |
Used to synchronise Microsoft's MUID identifier
across Microsoft domains.
|
Consent:
Microsoft Clarity is treated as optional analytics. Where
analytics consent is not given, Clarity should operate in
accordance with its consent controls and should not place its
analytics cookies.
07JivoChat Live Chat
Rugby Inflatables uses JivoChat to provide
live chat and website messaging.
When the JivoChat service is available or used, JivoChat may
use cookies, browser storage, scripts or similar technologies
to:
- Operate and maintain the live-chat session.
- Remember information during a conversation.
- Recognise a returning browser or chat session.
- Remember selected preferences.
- Monitor service performance and usage.
- Produce statistical information about use of the chat service.
Provider: JivoChat
Purpose: Website live chat and customer communication
Category: Functional / live chat, with some
statistical technologies
JivoChat states that its live-chat widget uses both strictly
necessary and statistical cookies. Some functionality may not
operate correctly if relevant cookies or technologies are blocked.
Rugby Inflatables aims to ensure that non-essential JivoChat
technologies are not activated before the relevant cookie
choice has been made.
Where technology is strictly necessary because you have actively
requested the live-chat service, limited storage may be required
to provide that service.
JivoChat may change the technical names or duration of the
cookies and browser-storage items used by its widget as its
service develops. For this reason, this policy describes the
service and purposes rather than presenting an incomplete
permanent list of JivoChat identifiers.
View JivoChat Cookie Information
08Consent & Your Choices
UK rules do not require consent for every use of cookies or
similar technologies. Certain technologies may be used where
a legal exception applies, including where they are strictly
necessary to provide a service requested by the visitor.
Where consent is required, optional technologies should not be
activated before the relevant choice has been made.
Our website categories:
Essential — website and booking functions
required to provide the service.
Analytics — Google Analytics and Microsoft
Clarity.
Functional / Live Chat — JivoChat and related
optional live-chat functionality.
Where our cookie controls allow individual categories to be
selected, you can choose which optional purposes you agree to.
You should also be able to withdraw or change an optional cookie
choice as easily as it was originally given.
09Managing Cookies in Your Browser
You can also use your web-browser or device settings to remove,
block or limit cookies and other stored information.
The steps vary depending on the browser or device you use.
Please note:
Blocking technologies needed for the online booking system or
another service you actively request may prevent that feature
from operating correctly.
10Cookies & Personal Information
Some cookies and similar technologies involve information that
can identify, distinguish or relate to a website visitor or
their device.
Where personal information is involved, our use of that
information is also covered by our Privacy Policy.
This includes information processed through Google Analytics,
Microsoft Clarity and JivoChat where it falls within data
protection law.
View Privacy Policy
11External Services
Some services used by our website are provided by independent
third parties. Those providers may process information under
their own privacy or cookie arrangements.
Rugby Inflatables does not control cookies that are placed
directly when you leave our website and visit another
organisation's website.
12Changes to This Cookie Policy
We may update this Cookie Policy when our website, booking
system, analytics services, live-chat service, cookie controls
or applicable requirements materially change.
The current version will be published on this page and the
review date shown above will be updated when appropriate.